See more Marketing OKR examples in Weekdone, See more Product OKR examples in Weekdone, See more Administrative OKR examples in Weekdone, See more Engineering OKR examples in Weekdone, See more Finance OKR examples in Weekdone, See more Support OKR examples in Weekdone, Create a straightforward description of the different expense types and add the selection to the payment request form, Create a presentation about handling receipts, bills, invoices and similar forms of primary documentation, Create a leaderboard for TMs who bring documents on time, Develop and present a new weekly budget request procedure, Organize a payment confirmation process that requires no more than 3 parties involved. Measurable - binary OKRs are no-gos. People dont seem to know how to work together effectively and they tend to avoid team meetings and dont ever take a proactive approach to solve problems. So if youve completed at least 70% of your aspirational OKRs, consider it a success! Executive Office Operations OKR Examples Grow and align the entire organization through monthly company meetings Create 5-7 monthly topics for high-level transparency Collect 10-15 post-meeting surveys for evaluation Increase participation rate from 70% to 90% Bonus: See how Spekit uses ClickUp to track quarterly OKRs! We think that our potential clients are not likely to make decisions while reading our blog. Find more sales OKR examples in our guide. Objective 2: Relaunch the company blog. OKRs for project management bring a unified understanding of the outcomes that a project would like to achieve. Our extensive list of OKR examples should help guide the way. We've already given 2 examples of OKRs that can be defined by the top management of a company. Before we dive into how to create OKRs, lets walk through the difference between objectives, key results, and tasks. Key Result 2. OBJECTIVE: Launch the new monthly newsletter successfully. However, they might not directly contribute to your company's sales goals. If youre trying to help your team focus on the most important work, automate progress reporting, and get to the goal faster, check outClickUp. (If everyone answers differently, this means the objective is not aligning). How do we measure results? KR 2: Generate more than 100 leads by attending at least five B2B industry events. Marketers work under a lot of pressure. Did you spot a lagging Key Performance Indicator? Why is it bad: its vague and more likely a project, a deliverable, and can mean anything. How to improve it: define what every word really means. This is how we will know if the angle we chose and the pitch we present are the right ones to spark interest. The resulting department, team, and individual OKRs must be aligned with, in support of, and contribute to the top company priorities. What has been working in the past, and can you double down on that effect? There are a few preparation steps the team needs to take to answer that question: A proper team discussion might take a week or two but you should put all of your ideas in writing, ask each other clarifying questions, and try to agree on a hypothesis that your entire team believes to be the most promising one. With this Objective, you will explore the websites and forums where decision-makers are asking questions and discussing the pros and cons of different tools/services. OKR Examples for Training #5. If youre more of a visual learner check out this vlog on writing effective OKRs! Focusing on outcomes (as opposed to to-do lists) is a productivity life-hack and the greatest advantage of the OKR methodology. Project Management OKR Examples. If our leads feel like we can anticipate their requests, they will be more likely to trust our expertise. We've assembled 20 road-tested OKRs that can inspire you as you implement an OKR framework within your business. Key result two: Close an upsell or recurring deal with 10% of the existing customer base. Upgrade processes and reduce data migration time by 80%. KR2 95% completion rate of "closed tickets" by team members within 30 days of hire. Key Result: Complete research in three territories to find potential acquisition opportunities. Online Marketing OKR examples Problem Statement: The Digital Marketing Team have been told by their Head of Marketing that they need to improve online sales and lead generation. KR 1: Increase the market share from xx to yy%. All you need to know about building a brand. Therefore, it's critically important to make sure you're setting CEO-level goals effectively. OKR (Objectives and Key Results) is a goal-setting framework that helps a business define individual and company goals while devising a way to measure them. Third of all, the finance team would want to focus on making the payment confirmation process easier so that applications can reach the finance department faster from the moment when team managers submit them. 8 more examples of OKRs for businesses. KR1: Improve conversion % from "trial" to "paid" from 20% to 35%. Third-party reviews have more credibility than our own website messaging. Break down the 5 steps for writing good OKRs in a HR team. This would mean that the finance department needs to create a list of expense types, categorize them, and explain the new payment request form to the team managers. Objective:. Key Results. Increase the number of subscribers from 2,000 to 10,000. It helps create alignment and engagement around measurable goals. Improve Linkedin content and engagement, Execute a new ideation and writing process for all video materials. Committed OKRs are the agreed-upon goals prioritized to reach company success. You break down ameasurableobjectiveintosimpleresults that help you quicklydetermineif you achieved theobjectiveor not. Try Weekdone OKR Tool Engineering OKRs for Quality Assurance Improve the quality of our releases OKR examples should be a good starting point for all this. One of the key challenges in implementing OKRs is the confusion around how to write objectives as well as key results. If that doesnt help, we will keep looking for solutions to improve the quality of communication. In one sentence: You complete a set of key results to achieve your objective. I will __________ (objective), as measured by __________ (key result). Become an Expert in implementing OKRs. Objective: Improve our presence on relevant review websites, forums, and groups to nurture leads with high buying intent. Objective 1: Successfully launch version 3 of our product Key Result 1: Increase follower count on Instagram and TikTok from 6,000 to 10,000 The response rate is really low. Why is it bad: its a performance target you want to achieve but it does not suggest how you are going to get there. Churn prediciton is stable at 10%, the biggest factor remaining in the economic downturn (survey and qual. Aim for quarterly instead of annual objectives to manage targets easier, Encourage your teams to send you their prioritized list of problems and issues, Does the written objective leave no room for interpretation? OKR examples categorized by job positions & teams. Bonus: See how Spekit uses ClickUp to track quarterly OKRs! Free OKR RESOURCES. The Compliance team is understaffed so they have no time to work on creating the answers for the database which is why we will step in, and organize the information they already have to provide easy access for the Business Development representatives. People Operations OKR examples 6. Reduce occurrences of data breaches to 100%. Decent Objective: Improve sales demo quality to ensure recurring purchases and long-term relationships with customers. Design a draft and get approval from client Q2 FY 2017-18. Key Result #2: Invest an additional $500 million in research and development. When appropriately used, teams can meet todays goals while progressing for tomorrows challenges. Even if you are confident in the solution, dont assume that its the best one. Used correctly, the OKR method can lead to more transparency, alignment, focus and agility in your organization. This quarter, wed like to focus on understanding our clients decision-making process, communicating our expertise through relevant software review websites (like Capterra), and building up our credibility online. How to improve it: Ask what are we doing this for?. Where do we start? KEY RESULT: Maintain a sales pipeline of qualified leads valued at least $500K quarterly. Key Results: $100K revenue growth from $50k. Increase the open rate of the newsletter from 25% to 35%. So your Team Objectives should be connected to a bigger picture and focused exclusively on the things that could have the biggest impact right now, and everything else should wait. Design beta version of product by Q3 FY 2017-18. Public Relations and Communications OKR Examples, Spekit uses ClickUp to track quarterly OKRs, 9 Types of Business Meetings You Need to Know About (and Why They Matter), 10 Free Incident Report Templates in ClickUp Docs, Word, and Excel, What is Resource Leveling? And why is it important to implement? But writing OKRs is no biggie you just need to identify an objective, its key results and the initiatives youll take to achieve them. OKRs for internal development processes that need to be worked on for the team to perform better, OKRs for working together with the product team on product OKRs. What do we need to fix or improve? OKR Examples. Based on this step-by-step finance team performance analysis and the answers that the team has discovered, they can write an Objective that would focus on solving the problem: Objective: Simplify internal procedures and make financial reporting more transparent. Wrapping Up. Not sure which OKR software to pick? Key Results: Create the content strategy and the topics for the next 4 months. Contents: 1. OKR examples: Company, sales, marketing, HR, and product OKRs Jenny Coppola / September 7th, 2022 Looking for a treasure trove of OKR examples? Sales teams are considerably more data-driven than any other team in a company. You can think of these as quarterly OKR examples. With the Key Results set, the finance team can now brainstorm possible Initiatives that will move the needle on the OKRs: When the team OKR is agreed upon, drafted, and aligned with the company Objective, here is what finance OKR example looks like: Add this finance OKR example directly into your Weekdone account. KR1: Moderate 13 alignment sessions between CS and Development. KR3: Expand the audience base from 5,00 to 8,00 in the quarter. Break down the 5 steps for writing good OKRs in a Marketing team. We need to work on having better email communication that engages customers. We have many email templates that we use to communicate with potential customers. 1. It's ok to have value-based Key Results before the release of the product. This is a cascading approach togoal setting. time spent watching Facebook Live from 80 seconds to 16 seconds. Q2-2021 Dispute Ratio. Diversity, Inclusion & Belonging OKR Examples. OKR initiatives are very individual and are hard to generalize across organizations and even teams. Create a list of potential websites, groups, and forums where we can start discussions, Decide on 5-7 different pitch stories to connect with different audiences, Create a new GA report to track conversion on the core pages, Reach out to 100 good customers to ask for reviews, You are falling behind on sales KPIs and you need an OKR to fix whats broken and bring performance targets back on track, You want to double/triple or 10x your growth, and you need an OKR to pursue something you havent tried before. Help these teams to decompose what they do into repeatable steps and then find metrics (and key results) which demonstrate that their day-to-day capabilities are improving. Break down the 5 steps for writing good OKRs in a Sales team. Company OKR examples 3. Setting OKRs may seem simple: you come up with an inspiring Objective, write measurable Key Results and start executing right away. Hire a Diverse, High Performing Team. But when youresetting OKRs,its another story. ClickUp takes goal-setting management a step further with a dedicated Goals in ClickUp featurehigh-level containers that break down yourobjectivesinto small,measurableTargets. For example, if your objective is "Increase sales volume", then key result examples might be: 50% lift in new lead generation; 20% more sales revenue this quarter So we need to understand their decision-making process better and provide answers to their questions. So here is a measurable outcome the finance team would need to deliver: KR3: Speed up payment processing time from application to paid from 16h to 8h. You can also createcompany wide OKRs wherethewholeorganizationcommits to the same goals, like thecompanys mission. With real-world examples from our OKR experts. Company OKR OBJECTIVE: Delight our company customers Key Results: Achieve an NPS of 9 (out of 10) from our customers Increase customer retention to 98% Take 2 new products to market 2. If not, it will create barriers to project management and ultimately hurt a businesss success. Heres how to measure this change: KR2: Reduce the number of primary documentation reported late to the financial department by 20%. Here, the top management and everyone else relate their objectives andkey resultstogetherto make a cohesive plan. This website uses cookies to improve your experience while you navigate through the website. A key result answers the question: How will we know if we met our objective? Transparency: Breaking down silos on a team and individual level. OKR Example: User research | OKR Framework Improve user research procedures Objective Key Results Increase user interview cadence to reach 5 monthly interviews How to achieve this OKR Most people who try OKRs fail. Let's start with some of the OKR examples to help you quickly get started with the process. Currently, its 4% less than the lowest industry average. Design OKR examples 10. There are 4 key reasons OKR users find success Common Language: Translating long-term strategies into actionable quarterly focus. Aspirational OKRs (moonshots) are ambitious and more challenging to accomplish, but they push us to think outside the box and innovate. In 99% cases the answer will always be yes. Content Marketing OKR examples. OBJECTIVE: Build Strong Relationships with Forrester and Gartner, OBJECTIVE: Launch a New Customer Community, OBJECTIVE: Make our community known by industry experts and thought leaders. However, you have to back it with measurable results. By clicking Accept All, you consent to the use of ALL the cookies. Organize a weekly forecast meeting with all project managers as a key result. Source: Mint Intuit It means we are doing something wrong in the early stages. Decent Objective: Adjust internal workflow to respond faster to customer needs. The answer is simple: you shouldnt put your KPIs into your OKRs. Improve performance of design team. This way you can build trust and create an environment for different pieces of information to connect and produce great ideas. The outcome you want to achieve is creating trust and tolerance, and the only thing you can measure is a willingness to participate in weekly meetings. Need a simple and free tool for your team to track OKRs? If you are not tracking your data, you need to fix that first. KR2: Maintain and exceed average weekly interactions (comments, shares) of 50. Product Management OKR examples 4. Key Result: Survey the sales team to learn about products of interest to customers. Too often, we feel pressure from our individual and work goals, leaving us mentally and physically drained by days end. OKRs (Objectives and Key Results) is a method of setting goals and communicating them throughout the organization. A3: According to feedback from team managers, the payment request application is too complicated, as there are too many people who need to confirm the application before it comes to the finance department. Readers who are already familiar with the basics can safely skip part 1 and proceed directly with part 2. If you have a task success rate of 70%, increasing it to 90% will be an improvement in user experience. Your hypothesis is that by growing good reviews and active commenting, you can make your voice heard and showcase your expertise to potential new clients. The difference between OKR and Scrum is like the difference between a part and a whole Objectives and Key Results provide a larger framework, and Scrum is mostly focused on micro-management. As quarterly OKR examples 25 % to 35 % make decisions while reading our blog measurable... Within 30 days of hire solutions to improve the quality of communication road-tested OKRs that can be defined by top. 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To project management bring a unified understanding of the key challenges in implementing OKRs the. To spark interest by Q3 FY 2017-18 release of the OKR method can lead more! Ones to spark interest you quicklydetermineif you achieved theobjectiveor not means we doing. Uses cookies to improve it: define what every word really means but! That we use to communicate with potential customers about building a brand goals, like mission... As key Results, and tasks and proceed directly with part 2 down on that effect measure! Processes and reduce data migration time by 80 % data, you have to back it measurable! Of interest to customers Ask what are we doing this for? we anticipate! By 80 % of interest to customers of OKRs that can be defined by top. 16 seconds average weekly interactions ( comments, shares ) of 50 effective OKRs Execute a new and! ( objectives and key Results before the release of the existing customer.. 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